New Business
Based on existing competencies and an already proven business model, new growth markets can be opened up, new products developed or new target customers acquired. Whether internationalization, innovation or new customer segments, a clear strategy and a well thought-out roadmap are required to successfully and consistently climb the new growth path.
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New Target Customers
Dr. Beate Klingenberg Go to the Growth Driver EnablerBrand Strategy
The backbone of the growth agenda
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New Markets
Dr. Carolin Matouschek Go to the Growth Driver Enabler
Competitor Analysis for Market Positioning
An in-depth comparison of competitors can help establish market position upfront
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New Target Customers
Maike Buhr Go to the Growth Driver Enabler
Consumer/Customer-Centric Marketing
Increasing relevance and return of your marketing activities through superior customer understanding
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New Target Customers
Maike Buhr Go to the Growth Driver Enabler
Customer Centricity and Persona Development
Data & insight-driven persona development as a strategic tool
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New Target Customers
Melanie Hoffmann Go to the Growth Driver Enabler
Customer Centricity Audit to Enable Long-term Growth
Analytical and strategic deep dive assesses the status quo and identifies strategic growth areas and quick wins
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New Target Customers
Laura Fleming Schulte Go to the Growth Driver Enabler
Customer Journey & Sales Enablement
Map touch points along the sales process and reveal key factors to enable sales
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New Business Models
Eckart Burgwedel Go to the Growth Driver Enabler
Full-Stack Product Development
Product ownership from inception to implementation
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New Markets
Dr. Carolin Matouschek Go to the Growth Driver Enabler
Market Analysis for Deeper Understanding
Establish market attractiveness and understand the dynamics for successful market penetration
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New Markets
Laura Fleming Schulte Go to the Growth Driver Enabler
Opportunity & Uncertainty Mapping
How to reveal opportunity, plan for uncertainty and win buy-in to lead innovative initiatives
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New Markets
Dr. Carolin Matouschek Go to the Growth Driver Enabler
Trend Analysis for Future-Proof Strategies
Studying trends motivates companies to act in order to set the right course for the future
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New Business Models
Dr. Bernd Brockmeier Go to the Growth Driver Enabler
Blue Ocean Initiative
Systematically creating growth beyond the competition
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New Target Customers
Maike Buhr Go to the Growth Driver Enabler
Digital Marketing Strategy
A structured, interactive and hands-on approach to gain a competitive advantage and win loyal customers
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New Target Customers
Maike Buhr Go to the Growth Driver Enabler
Communication Strategy Development
A strategic approach to communication to ensure consistency in messaging and marketing success.
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New Talent Strategy
Claudia Wulf Go to the Growth Driver Enabler
Talent Acquisiton Strategy
Design a forward-thinking talent acquisition strategy to elevate your recruiting efforts and improve your hiring processes.
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New Business Models
Eckart Burgwedel Go to the Growth Driver Enabler
Expert Advice for Product Management
Sparring at eye level to review processes, reflect on opportunities, and challenge strategies
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New Business Models
Dr. Bernd Brockmeier Go to the Growth Driver Enabler
Interactive Innovation Sprint
Generating options for new products, services or business models
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New Business Models
Eckart Burgwedel Go to the Growth Driver Enabler
Modern Software-Development – Delivering Value, not Code
A comprehensive analysis of your current software development and a guided transition to modern best practices
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New Markets
Dr. Bernd Brockmeier Go to the Growth Driver Enabler
Market Opportunity Navigator
Comprehensive approach for identifying, choosing and exploring new growth markets
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New Target Customers
Gunnar Brune Go to the Growth Driver EnablerPositioning Organisations, Brands, Products & Services
Positioning is the foundation of attracting target group interest, activation of sales, and customer retention through communications