The Pathfinder for Market Opportunities
Enabler Video~1 min
Dr. Bernd Brockmeier
Senior Advisor for Swiss Hub Zürich, Schweiz
2020 – 2022
Glavista Autoglas GmbH, Karlsruhe (manufacturer-owned distribution company for DACH, BENELUX)
2019 – 2020
Build-up of a sales operation for a newly positioned circular aluminium manufac-turer (after carveout) in Spain
2016 – 2018
Hess Group, Cologne (Auto Parts Whole-saler)
2015 – 2016
Mühlenhoff & Partner Management Consulting
Co-Founder of Incubator and startup of bikesale.de
2010 – 2015
Brockmeier Business Development
Independent Business Consultant
2008 – 2009
Head of sales, marketing and aftersales
2002 – 2008
BMW M GmbH
global head of sales
1992 – 2002
Business Development overseas and cor-porate planning
1985 – 1991
Studies of Business Administration (Dipl.-Kfm. at University of Cologne)
MiM: HEC, Paris; ESADE, Barcelona
Dr. Bernd Brockmeier – The Pathfinder for Market Opportunities
The focus of Bernd Brockmeier is to generate more and new turnover for our customers – through New Business Development, Sales and Marketing. He helps middle-sized companies, whose established markets are disrupted or stagnating, to get back on a growth track. For young companies he supports their Go2Market.
Starting his career in the BMW Group, Bernd Brockmeier has learned and implemented international go-to-market strategies. In Corporate Planning, he contributed to the strategic reorientation of the BMW Group in 2000 (divesting from Rover and focussing on BMW, MINI and Rolls-Royce). He headed global sales and marketing of the performance and bespoke section – the BMW M GmbH – and than was responsible for sales, marketing and after sales of the MINI brand in Germany. As an independent business developer, he explored pathes towards profitable growth for SMEs – through restructuring, brand positioning and programmes for customer acquisition and retention. Cooperating with an E-Commerce-Consultancy, he implemented multi-channel-strategies. Bernd Brockmeier was Co-Founder of an incubator and helped build-up a leading online platform for high-value used bicycles. Bernd Brockmeier also served in the Independent Automotive After Market (IAM) – acting as a managing direc-tor of a Top5 German Automotive parts wholesaler.
There he drove the post-merger-integration of two acquired companies, reoriented the online sales activities and developed the brand portfolio within the group.
For Private Equity Bernd Brockmeier has developed and implemented buy-and-built strategies: building up from scratch a sales and service network for an aluminium company in Spain after positioning it as a player in the circular economy; creating a new manufacturer brand in autoglass after a carveout and growing its sales operations in DACH and BENELUX from Karlsruhe.
Bernd Brockmeier is certified for Design Thinking (HPI in Potsdam; INSEAD in Fontainebleau) and thus knows to support business model innovations even more customer centric. Also he is certified for the “Where-to-Play” Market Opportunity Navigator of Marc Gruber (Lausanne) and Sharon Tal (Tel Aviv) – a creative tool, that sys-temizes and visualizes the assessment of market opportunities and the development of a market focus strategy including backup options.
Since November 2022 he represents enable2grow in the Swiss Hub Zurich.
Consulting Focus: New Business Development, Sales and Marketing for: medium-sized manufacturing and Wholesale companies, that want to grow (again); young companies in their Go2Market-phase; companies that urgently need a pivot of their business model.
Relentlessly exploring new destinations, targets and hidden pathes – with the boy scouts in my youth, later on the Camino de Santiago or today in growth projects with companies.Let’s talk!
Developping companies with customer-centered solutions and an effective brand management on the path towards sustainable growth. I explore the motives, problems and targets of the customers of our customers and derive solutions and compelling value propositions A systematic assessment of market opportunities and a convincing brand story are part of it. I am convinced: if companies do let grow both their customers and their employees – their company growth will follow.
As sparring partner with a holistic view of everything to do with talent, I support our clients as an experienced talent manager.
Products from our Enablers
Market Opportunity Navigator
Comprehensive approach for identifying, choosing and exploring new growth markets
Interactive Innovation Sprint
Generating options for new products, services or business models
Brand & Customer Quick-Start
(Re-)Creating sales & marketing after carveouts and spinoffs
Blue Ocean Initiative
Systematically creating growth beyond the competition
Navigating New Business Opportunities
Identify, choose and pursue new growth markets