Contentstrategy and Storytelling
2007 – 2010
Advertising Agency „Lowe Deutschland“,
1999 – 2006
Advertising Agency „Scholz & Friends“
1995 – 1998
Advertising Agency „Zum goldenen Hirschen“
1989 – 1993
Westfälische Wilhelms-Universität Münster, Germany (Diploma) Economy, specialised in Marketing/ and Constitutional Law
Gunnar Brune supports enable2grow’s clients as a senior enabler for brand management, communication and processes He consults in the development and optimisation of marketing departments and processes.
In well-known advertising agencies such as Zum goldenen Hirschen, Scholz & Friends and as Managing Director of Lowe Germany, Gunnar Brune has managed brands, developed communication strategies and implemented them in campaigns in almost all industries. His international experience stems in particular from working for Tchibo, Unilever, Sharp and SanLucar. Since 2001, Gunnar Brune has also been advising entrepreneurs and marketing directors on team management, innovation and process optimisation.
Gunnar Brune is the author of the marketing book “Frischer! Fruitier! More Natural!” about marketing for fresh fruit and vegetables. He is also author for trade media such as Advertising Age, Horizont and RUNDSCHAU für den Lebensmittelhandel. He is co-author of the books “Viral Communication” and “DIE ZEIT erklärt die Wirtschaft”. Gunnar Brune is a partner of the renowned Neptun Crossmedia Award and a jury member of the SWEETIE Award for innovative confectionery and the BESTSELLER Award for the most successful new products in the food trade in Germany. Furthermore, Gunnar Brune is part of the AI.Hamburg network, which promotes the use of AI in business.
Consulting focus: Brand strategy, communication, innovation management and consulting in setting up and optimising marketing departments and processes.
Client experience: FMCG Food (Unilever, Ferrero, Nestlé, Tchibo, OTG, SanLucar), Media (Viacom, AOL, Bertelsmann, Süddeutscher Verlag), Automotive (BMW, Opel), Computer (Toshiba), Entertainment Electronics (Sharp), Telecom (Vodafone) and Industry (Thyssen)
Products from our Enablers
Positioning Organisations, Brands, Products & Services
Positioning is the foundation of attracting target group interest, activation of sales, and customer retention through communications
Growth by Innovation
There is no growth in the status quo, growth is only driven by change.
Narratives and Storytelling for Organisations and Brands
Defining your narrative and magnetising it with creative story-telling to captivate target groups, and drive sales and growth.