The customer-oriented visionary
Enabler Video~1 min
Laura Fleming Schulte
Innovation & Change Leadership
Laura Fleming Schulte Consulting, Munich and Tampa, FL
2017 – 2018
IE Business School, Madrid
2013 – 2016
Managing Director, Nakiki Shopping Clubs (DE,IT), Munich
2009 – 2013
Hubert Burda Media: Burda Creative Group
Head of International Client Communications, Munich
2006 – 2009
Sr Copywriter, Munich
2000 – 2005
Portland, OR and Munich
1993 – 2000
Luxury travel start-ups
Sales, Marketing, Web Design; Chicago, Portland
1990 – 1993
Project Manager, Distribution
1985 – 1989
BA Art History
Laura Fleming Schulte is an entrepreneurial leader from California with a proven track record of scaling up young, technology-related revenue streams with creative, international teams. Based in Munich since 2005, she specialises in business development methodologies adapted from her experience with start-ups, enabling established companies to enter growth markets. With scalable business concepts, brand repositioning, and change leadership, Laura helps companies assess their value, envision greater success, and implement change.
In her four years as a manager at windeln.de SE, Laura Fleming Schulte gained experience in valuing internal and external business models. She held a key position in the company’s DAX IPO by representing its value to analysts. After the IPO, she analysed potential corporate acquisitions and identified and facilitated the exit of non-futuristic revenue streams within the company. Using proven techniques, she helps organizations gain the perspective to assess value, envision growth at scale and achieve buy-in vital to a growth mindset.
In each of her roles, Laura Fleming Schulte looks for options to add value and enable insights with technology. At Burda Creative Group, she developed groundbreaking editorial plans and integrated distribution concepts for publishing clients, guiding them from print magazines to new digital formats and revenue-generating content marketing. She also led the international team’s transition to an innovative CMS platform that enabled analytics and fast turnaround times, doubling profit margins on multi-version publications.
Scheme of focus: Personal brand strategy, social leadership, strategic differentiation, scenario planning, thought leadership positioning, innovation marketing & strategy
Customer experience: HP, P&G, Sennheiser, Allianz Global Investors, Amway, DALIM Software, OhFoodie.com
Originally from California, I moved to Munich in 2005 because my passion is Europe: hiking the Bavarian Alps, exploring the Canal du Midi, eating my way through Italy …Let’s talk!
I am a Go To Market & Digital Brand strategist who enables collaboration between marketing and sales teams. In my 20+ years in business transformation, digital growth strategy and innovation marketing, I’ve learned the business value of TRUST. A startup-to-IPO executive and award-winning business editor, I use storytelling and data-driven, customer-centric strategies to position brands and leaders, optimize the sales pipeline and create trust that drives innovation and scalable growth.
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