Melanie Hoffmann

The digital Enthusiast

Senior Enabler

Melanie Hoffmann

seit 2018

enable2grow GmbH

Senior Enabler

seit 2019


Senior Advisor

seit 2018

Customer Delight


seit 2018

Hey Dear Mind


seit 2017

Campus University


2015 – 2017

Amazon Publishing

Snr. Marketing Manager / Team Lead

2013 – 2015

Amazon Kindle Content

Snr. Marketing Manager / Team Lead

2011 – 2013

Ringier Axel Springer (CH)

Magazines Head of Digital Marketing

2007 – 2011

Ringier Axel Springer (CH)

Magazines Project Lead Strategy & Digital

2002 – 2007

Studies of Media Economics

Business Administration, TU Ilmenau, Diplom-Kauffrau

2005 – 2005


Holtzbrinck Verlag, Direct Marketing (Internship)

2002 – 2002

Bertelsmann Culture GmbH

China Internal Consulting / Marketing

1999 – 2002


Apprenticeship Publishing

Melanie Hoffmann – The digital Enthusiast

Melanie Hoffmann is our “bridge builder” for eCommerce topics, customer centricity and innovation. Empathic, structured and data-driven, she ensures a shared vision and goal-oriented collaboration between business and tech teams, different generations, cultures or mindsets in SMEs and scale-ups that want to positively shape and accelerate their growth or change processes.

Her core expertise is in eCommerce growth, digital product development, content marketing strategy as well as empowerment in change processes. Next to customer centricity, Melanie also likes to focus on implementation orientation in her work.

Melanie looks back on almost 20 years of experience in the digital and media industry. Since 2018, Melanie has been supporting clients for enable2grow as well as her own companies. In the process, she has worked for clients from the health / digital health, household appliances, cosmetics, consumer goods, and media industries, among others.

Scheme of Focus:

Build up digital business, anchoring innovation, rethink your positioning, accompany transformation, customer centricity

Customer Experience: C.H. Beck, BSH Home Connect, Bewango, Aqua Lung, Amazon, Ringier Axel Springer, Gault Millau (CH), Die Zeit, Bertelsmann AG

My Passion

Books, books, books! In addition, I love the balance in nature or with sports, for example going surfing or doing yoga.

Let’s Talk

My Mission

As a hands-on “bridge builder”, I prefer to develop growth strategies specifically in the eCommerce sector and for digital topics together with teams and customers. This is how we create inspiring, successful and economically and sometimes hopefully ecologically sustainable solutions!

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