FinLeap, headquartered in Berlin, Germany, specializes in the financial services industry. The goal is to help start-ups create sustainable, customer-focused and technologically strong companies.
Market analysis and entry strategy for five European countries
Case study FinLeap
How attractive are the markets in target countries for
a FinLeap venture in terms of size, structure,
customer journey and operative implementation to
create sustainable growth?
- Identification of enablers and hurdles within the existing business model
- Qualitative and quantitative analysis of each market along identified enablers and hurdles
- Performance of expert interviews to validate the results
- Analysis of expected customer lifetime values and customer acquisition cost
Market attractiveness demonstrated
Markets divided into two clusters
Markets clearly prioritized
Adjustment requirements shown for each market
Concrete recommendations made for market entry