Client: FinLeap

FinLeap, headquartered in Berlin, Germany, specializes in the financial services industry. The goal is to help start-ups create sustainable, customer-focused and technologically strong companies.

Our task

Market analysis and entry strategy for five European countries

Process flow


How attractive are the markets in target countries for
a FinLeap venture in terms of size, structure,
customer journey and operative implementation to
create sustainable growth?


  1. Identification of enablers and hurdles within the existing business model
  2. Qualitative and quantitative analysis of each market along identified enablers and hurdles
  3. Performance of expert interviews to validate the results
  4. Analysis of expected customer lifetime values and customer acquisition cost


Market attractiveness demonstrated

Markets divided into two clusters

Markets clearly prioritized

Adjustment requirements shown for each market

Concrete recommendations made for market entry

Enabler Team

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