Dataminr

Client: Dataminr

Our task

Market Entry & Launch

Process flow

Challenge

With strong accounts across Europe already won, Dataminr’s geographic footprint is still narrow in EMEA. To build presence, the focus is on key markets (like DACH) to:

1. Have the right conversations with the right target clients

2. Refine Dataminr’s value proposition for its EMEA target group

3. Address and drive a mindset change for Dataminr’s target clients (old vs new world)

Process

  1. Phase 1: Market research (Setting the foundation) 
    Provide a high-level competitive landscape and focus on identifying key high growth industry/verticals within DACH as well as Identify companies with long-term client potential.
  2. Phase 1: DACH-Specific Positioning & Use Cases 
    Define use cases for each industry recognized and create preliminary value positioning for industries in DACH region as well as Pressure test use cases for target industries and verticals
  3. Phase 1: Marketing & Sales Approach, Roadmap  
    Provide a high-level competitive landscape and focus on identifying key high growth industry/verticals within DACH as well as Identify companies with long-term client potential as “early adopters”

Result

Identified potential product penetration through corporate risk approach and created relevant detailed use cases for industries and verticals relevant to Dataminr

Enabled operational kick off in Germany by providing interim management support

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