Customer Centricity and Persona Development

Data & insight-driven persona development as a strategic tool

When setting out to develop a transformation strategy, a new marketing strategy or entering the journey towards new business growth areas and innovation, it is essential to understand your target group. Changing context – for example, the corona pandemic or new technology becoming widely available

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Maike focuses on the development of company and marketing strategies, positionings, and growth strategies often linked to digitization and innovation. She combines over 20 years of experience in companies (P&G, L’Oréal, Mittelstand, Start-ups), analytical thinking and in-depth consumer/target group understanding (customer-centricity) and transfers her knowledge into strong strategic digital and
non-digital growth concepts with recommendations on how best to move to market

Maike Buhr

Senior Enabler, Human-centered Business Strategies

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