Brand strategy, focus, increased efficiency
Case study PosterXXL
Consistent brand management must be established if the company's offering is to be tailored to its clientele. The following questions must be answered
How do we achieve congruent development of vision and strategy?
How can we use this to develop a sharper brand image?
How can the product offering be stream lined and tailored to the brand image?
How can leadership structures be best organized to support product development?
- Reposition brand to include vision, mission, core brand
- Focus product range
- Reorganize leadership structures
- Communication of restructuring activities
- Interim management
Clear brand image – both internally and externally
Less complexity through reduced product portfolio
Higher efficiency and lower costs through optimized structures/processes in harmony with vision, strategy and brand