PosterXXL

Client: PosterXXL

posterXXL AG is one of Germany's leading providers of photographic services in digital printing. The company currently runs Internet portals in Germany, Austria, France and Benelux.

Our task

Brand strategy, focus, increased efficiency

Process flow

Challenge

Consistent brand management must be established if the company's offering is to be tailored to its clientele. The  following questions must be answered

How do we achieve congruent development of vision and strategy?

How can we use this to develop a sharper brand image?

How can the product offering be stream lined and tailored to the brand image?

How can leadership structures be best organized to support product development?

Process

  1. Reposition brand to include vision, mission, core brand
  2. Focus product range
  3. Reorganize leadership structures
  4. Communication of restructuring activities
  5. Interim management

Result

Clear brand image – both internally and externally

Less complexity through reduced product portfolio

Higher efficiency and lower costs through optimized structures/processes in harmony with vision, strategy and brand

Enabler Team

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