Kalaydo ist ein Online-Anzeigenportal, welches von verschiedenen regionalen Tageszeitungen in NRW, Rheinland-Pfalz und Hessen genutzt wird um Kleinanzeigen aus verschiedenen Themenfeldern zu bündeln und so den Vorteil der erweiterten Bekanntheit und Reichweite zu nutzen.
Increase Innovation and efficiency of the online advertising portal
Case study Kalaydo
A project structure needed to be designed which would increase innovation potential and efficiency
Create a basis for an innovative process
Build a structure for the innovative process
Create a meaningful project structure and detailed project planning
Systematic development of project controlling as a way to measure efficiency
- An overall innovation process was developed, roles within the innovation dialog were established
- A holistic process for the generation, uptake and prioritization of ideas was put in place, backed up with specific criteria for measuring their success
- Project structure, priorities and focus were agreed upon, and the identification and implementation of ideas substantiated
- A project controlling system was developed
- Operative support: Preparation and timely support for "Innovation Day"
An efficient process from idea generation to implementation and evaluation was agreed and put in place