Best Secret

Client: Best Secret

BestSecret.com is a closed Shopping-Community for Designer Fashion. Members are able to choose from 10,000 articles of 1,000 well-known brands.

Our task

International Market Entry Strategy & Implementation Planning Launch UK

Process flow

Challenge

To grow and scale its business, BestSecret needed to develop its international market entry strategy with focus on UK.

Process

  1. Market entry strategy
  2. Implementation approach
  3. Status preparations for UK launch
  4. Set up standard approach for UK launch
  5. Identify key market characteristics for the UK
  6. Analyze in depth offering with fashion experts
  7. Conduct web surveys with target groups
  8. Define adaptations to local market. Requirements: Product portfolio, pricing, delivery, service
  9. Communicate USP
  10. Identify and fix operational gaps

Result

Standard market entry approach defined

Pricing and terms adjusted to local market

Necessary improvements in offering, presentation and processes identified

Enabler Team

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