Do your New Year’s resolutions for better health and fitness include some fitness goals for your business too?

The pace of transformation that we’ve seen in the last two years will not slow. That means, companies will need to be digitally fit to keep up over the long term. But many are not yet.

According to the Germany country report of the Digital Economy and Society Index (DESI) 2021 recently published by the European Commission:

By 2030 the Commission wants those numbers to increase towards 90% or better. As a runner with a few marathons and many kilometers behind me, the long term goals sound as challenging as a marathon –  a digital transformation marathon.

The ambitious goals don’t surprise me. Digital transformation is a prerequisite for sustaining growth, gaining market share and maintaining competitive advantage. The pandemic forced even the most reluctant organizations to realize that transforming digitally was no longer a prerogative, but a necessity. To be “Fit for the Future”, we need a digital vision, growth mindset and strategy.

Digital Transformation is a long journey and no two  are the same

I often refer to this change as a Digital Transformation Marathon. Both a marathon and a large scale digital transformation require similar elements: an ambitious vision, a high level of discipline, mental and physical strength, and endurance. I remember how impossible I thought a marathon was before I ran my first. It can feel the same when facing the huge challenge of transforming your organization. Like marathon runners, we all start at different levels of understanding and execution, so need different starting points and require individual adjustments. And like in competitive running, there are smarter ways to build fitness for fast and sustainable results.

Digital Transformation Wheel

We developed The Digital Transformation Wheel, a proven 8-step methodology, to fast-track transformation strategies in a structured way. The Digital Transformation Wheel represents an ongoing and iterative process of successful transformation. Every iteration generates insights, so you can learn quickly and continuously improve along your journey.

Your own Digital Fitness Check

While each of the 8 components is important and needs to be addressed, the starting point and sequence will differ for each organization, and the effort required is determined based on the current fitness level of your business. You can do your own digital fitness check here online. You’ll be able to assess in each of the following components:

Our Transformation Wheel will provide the navigation system you need to stay on track and find the best routes to digital success on this challenging journey. 

To find out more

Download our Digital Fitness White Paper here for a full description of each of the eight steps as well as case studies.  If you would like to discuss your specific challenges or digital growth goals, feel free to contact us. We are always happy to run alongside you.

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