UAE Entry to DACH Region
Market Potential Analysis for Effective Launch Strategy
United Arab Emirates (UAE) is emerging as a preferred ‘startup and investment hub’ in the global entrepreneurial landscape, many new businesses that have their origin in the UAE are now expanding beyond the Middle East – for example, Telegram. Given the growing trend of Arabic culture in European countries, traditional Arabic companies can profit from this additional consumer base.
Connect to the expert
For the past 15 years, Susanne has built the Eucerin brand across the MENA re- gion. This involved distributor selection and cooperation, the local team set up, localisation of marketing strategy and campaign, and regional expansion from 6 to 13 markets. She is the market expert for the Middle East.