Trend Analysis for Future-Proof Strategies

Studying trends motivates companies to act in order to set the right course for the future

The goal of trend analysis is to derive strategies and innovations from relevant trends in the market. Such trend-based strategy and innovation developments aim for the identification of new business fields as
well as the determination of concrete product and service ideas for future markets

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Carolin is a market research expert and enabler with experience in developing growth strategies for a wide range of clients. With her structured approach to dealing with complexity and her deep understanding of technology trends she quickly gets to the heart of key insights and delivers pragmatic and concrete solutions.

Dr. Carolin Matouschek

Enabler & Director of Market Research

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