Personal Branding for Building Trust
How Founders, Innovators and Experts can use LinkedIn to increase visibility and trust in their vision
In an increasingly virtual world, your LinkedIn profile makes your first impression on your clients, partners, peers and even your hiring candidates. They view your LinkedIn profile to determine exactly what you can do, and why you can be relied on to do it. Leaders today can build trust and grow relationships with a powerful profile and a clear strategy for the content they post.
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With over 20 years experience in transformation, digital growth strategy and innovation marketing, Laura knows the business value of trust. A startup-to-IPO executive and award-winning B2B editor, she uses storytelling and customer-centric strategies to position brands and leaders, optimize the sales pipeline and create trust for innovation and growth.