Narratives and Storytelling for Organisations and Brands
Defining your narrative and magnetising it with creative story-telling to captivate target groups, and drive sales and growth.
The human brain processes information by telling and remembering stories. Storytelling is therefore the most powerful way of communication. The organisation, product or brand that communicates its positioning in a strong narrative and storytelling is on an unstoppable path to growth.
Connect to the expert
Gunnar is an evangelist for strategic approaches to growth, marketing and storytelling. He has led units in companies, agencies and startups with success in many markets. His experience ranges from consumer-oriented industries like
FMCG, retail, automotive, consumer electronics, media and digital services to B2B industries like steel, carbon fiber, executive search and real estate. Gunnar is the author and co-author of several books on marketing and frequently writes for business magazines. He presides on the “Bestseller”-Jury for the most successful new FMCG-products in Germany and is the founder of the Neptun Marketing Award.