Customer Centricity Audit to Enable Long-term Growth
Analytical and strategic deep dive assesses the status quo and identifies strategic growth areas and quick wins
In saturated markets, faced with high competition, fast-changing environments and changed consumer behaviour your company’s future success relies on the trust and loyalty of your customers. Customer loyalty is one of the major differentiating factors of the next decades, deciding between decline or positive development for your company
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Melanie has led numerous digital transformation efforts, digital product development and digital marketing strategies in the last 20 years. Observing the power of customer centricity during her time at Amazon as a Senior Marketing Manager convinced her to bring this topic to the centre of her consulting work.