Consumer/Customer-Centric Marketing

Increasing relevance and return of your marketing activities through superior customer understanding

When entering a new region or creating a new business category, it is essential to understand your target group. Societal trends, cultural preferences and the existing market offer impact significantly on consumer preferences as well as on communication triggers to unlock their interest in the new offering

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Maike focuses on the development of company and marketing strategies, positionings, and growth strategies often linked to digitization and innovation. She combines over 20 years of experience in companies (P&G, L’Oréal, Mittelstand, Start-ups), analytical thinking and in-depth consumer/target group understanding (customer-centricity) and transfers her knowledge into strong strategic digital and
non-digital growth concepts with recommendations on how best to move to market

Maike Buhr

Senior Enabler, Human-centered Business Strategies

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