Communication Strategy Development
A strategic approach to communication to ensure consistency in messaging and marketing success
The tasks related to marketing are often spread across a group of employees or in bigger structures through various departments. The lack of a strategic framework to provide guidance on consistency in messaging and tonality leads to inefficiencies and lower marketing ROI.
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Maike focuses on the development of company and marketing strategies, posi-
tionings, and growth strategies often linked to digitization and innovation. She combines over 20 years of experience in companies (P&G, L’Oréal, Mittelstand, Start-ups), analytical thinking and in-depth consumer/target group understanding (customer-centricity) and transfers her knowledge into strong strategic digital and non-digital growth concepts with recommendations on how best to move to market.