Client: Sedo
Die Sedo Holding Group ist ein führender europäischer Anbieter von performance-basierten Marketinglösungen im Internet. Sie betreibt die weltweit größte Handelsplattform für Domains.
Our task
Redesign and optimization of sales processes for a renowned domain provider
Process flow
Case study Sedo
Challenge
Improve efficiency of sales processes by identifying core processes and optimize them on a step-by-step basis with a view to creating more effective use of resources
Build a long-term sales strategy and identification of potentials
Redesign sales structures
Identify sale resources
Reduce costs and increase productivity
Process
- Comprehensive as-is analysis of core activities and processes, identification of potential ways of increasing efficiency, customer segmentation, CRM tool analysis
- Analysis of value add and demands on sales structures and processes
- Development of a target core process model in sales which reflects the existing organizational structure and the newly introduced KPI model
- Mapping of competences and resources, identification of improved allocation methods and derivation of a resource allocation plan
Result
Cost-effective increase of efficiency in sales processes by
- Redirecting sales force focus to value adding, profitable customers and activities
- Increasing productivity through reduction in costs and optimization of sales processes
Enabler Team
Nils Böffel
Der High End Berater