Customer Journey & Sales Enablement
Map touch points along the sales process and reveal key factors to enable sales
From search to payment, the customer journey is moving online. We need visibility at every stage to remove “barriers to buy” and enhance sales success factors. Mapping, benchmarks and digital tools revealwhat to optimise for quick wins and long-term growth.
Connect to the expert
With over 20 years experience in transformation, digital growth strategy and innovation marketing, Laura knows the business value of trust. A startup-to-IPO executive and award-winning B2B editor, she uses storytelling and customer-centric strategies to position brands and leaders, optimize the sales pipeline and
create trust for innovation and growth.