The Brand Expert

Niccy Kol enforces the team of ENBALE2GROW with her expertise in Brand Development and Concept Innovation. With open-minded scenario planning she prepares companies for possible change and opportunities.After two decades of executive leadership in the international luxury- & fashion business, in combination with her experience in setting up sustainable concepts, Niccy stimulates out-of-the box thinking in order to create relevant digital concepts.
Her Management skills includes international business development, brand- and portfolio strategy, product launches, and innovation projects. Niccy successfully developed ESCADA SPORT and this period of true innovation has shaped her thoroughness in clear branding, detailed perfectionism and hands-on approach. As managing director of LOUIS FERAUD, a French haute couture label, she was responsible for the international repositioning of the brand. In this role she coordinated different creative teams, including the global licensees. Niccy, who is at her strongest as manager of change, found the intercultural relationships the most challenging. Her awareness of and focus towards retail requirements was intensified by her position as interim division manager for the label COURT ONE within the GERRY WEBER group. She has lived in Germany for 20 years, and is back in Holland since 2007. As independent consultant for brand development and concept innovation she worked among others for VLISCO Netherlands BV, that are known for their unique wax print fabrics for Africa, and was one of the driving forces behind VLISCO’s transformation from “fabric supplier” towards “the first luxury fashion brand for the African market”. For a family owned high-skilled embroidery company in Austria, she developed a strategy to make this luxury business future-proof, through the introduction of a digital brand world and by developing E-communication tools.
In 2014 she was asked to join the start-up TOMTOY – TOMORROW TODAY; an e-commerce platform for smart, social and future proof products, presented from a positive and inspiring angle. The continuous Change and challenges around the factors consumer behaviour, customer journey, social selling, purpose marketing and sustainability are key drivers for Niccy’s activities.

Her ambition for ENABLE2GROW is adding value to brands and companies that appreciate solution driven creativity and digital future proof concepts.