challenge
The main challenge was to figure out the market potential for Germany and get a clear idea of what the target group likes.
Procedure
Project example: Market entry strategy
The main challenge was to quantify the market
potential for Germany and gain a precise understanding of the target group's
preferences.
- Planning TASLY's entry into the German market with Deepure
- Identify business potential and core target groups
- Generating relevant market segments and trend profiles specific to the tea market
- Target group research:
- Quantitative online survey on consumption and purchasing motivation
- Moderated focus groups on qualitative motives
- Blind tasting of established German tea brands and the Deepure range
- Identification of target groups based on the above results
- Development of a sound brand strategy and positioning
- Differentiated business potential analysis
- Relevant customer behavior
- Focused brand promise
- Efficient template for brand building
- Roadmap for market launch
results
- Differentiated business potential analysis
- Relevant customer behavior
- Focused brand promise
- Efficient template for brand building
- Roadmap for market launch
With the support of enable2grow, we have identified relevant market potential in Germany and strategically positioned our product accordingly."
Dr. Vladas Snieckus
CEO, TASLY Europe Co. Ltd