challenge
How do we generate both internal and external growth opportunities?
How do we simultaneously expand Scout24's competitive advantages in a sustainable manner?
Procedure
- Analysis of the classifieds market and competitive environment
- Review of external growth options through M&A, including due diligence
- Identification of strategic competitive advantages through targeted product innovation
- Strategic review of the pricing model to maintain competitiveness
results
- Strategic areas of action identified
- Scenarios for classifieds market in Germany developed, including relevant options quantified
- Recommendation to invest in the Stuffle flea market app → Majority stake acquired by ImmobilienScout24
- Increased innovative strength through internal and external measures (product vision developed, innovation processes optimized)
- Pricing strategies, including scenarios, pros/cons matrix modeled and quantified
enable2grow provided us with clarity about our options based on a thorough strategic analysis and identified specific areas for action, most of which we have already implemented."
Christoph Monnet
VP Group Business Development, Scout24 AG