challenge
Steag is developing a software solution for monitoring and supporting the operational management of renewable energy generation plants (solar, wind, bioenergy) through a corporate venture. The target group is professional energy providers who can generate technical and economic added value in operational and strategic management. The project goal was to plan the market launch of the software in a customer-centric manner.
Procedure
- Verification of value proposition, preparation for MVP phase
- Development of a go-to-market strategy
- Appropriate positioning for competitiveness and long-term growth
- Market and competition analysis
- Identification of key customers
- Conducting customer interviews to identify "pains" and "gains"
- Derivation of hypotheses, clusters, and recommendations for action
- Developing starting points for an agile and customer-centric sales and marketing strategy (resources, channels, contacts, material)
- Synchronization of product development, partnering, marketing & sales, and organizational development for an agile, phase-oriented market launch
results
- Important insights about the market, customers, and competition
- Initial rough segmentation and generation of numerous warm leads
- Development of options for positioning the venture in the market and for market entry ("all-in-one" solution, modularity, collaborations)
- Basics for developing an agile and customer-centric sales and marketing strategy
With enable2grow’s customer-centric consulting approach and focus on an early, successful market launch, we have been able to align our technical expertise with the market and the needs of our customers."
Dr. Markus Laukamp
Managing Director Sales, STEAG New Energies