challenge
Klikk wanted to open a branch in Frankfurt and therefore needed a reliable basis for market research in order to define the most suitable market positioning in the German/DACH market and establish sustainable and strong growth for the Klikk business. The most important requirements included:
- Summary of the most important findings from market research and competitive analysis
- Verification of market positioning in Germany/DACH
- Definition of unique selling points for the German/DACH market in order to meet local needs and identify core market segments
- Creating a preliminary list of potential sales and distribution partners
Procedure
Phase 1: Review of market positioning in Germany | Conducting market research for the target market, preparing a comprehensive competitive analysis, identifying the most important target and industry segments, understanding the needs and expectations of German companies and SMEs
Phase 2: Verification of unique selling points (USP)| Derivation of key messages through a joint half-day workshop in Munich, key insights into the specifics of the German market, derivation of the most important marketing messages for Klikk's target segments. Preparation of relevant marketing material, e.g., the one-pager
Phase 3: Identification of sales and distribution partners | Identification of the most suitable distribution partners and channels, comparison of capabilities and approach to key target customers, creation of a long list of potential partners using our excellent networks
results
Identification of the USPs for Klikk: the three Ss—security, savings, and sustainability
- GDPR security compliance
- Ability to customize services in real time to save money
- Focus on sustainability when selecting partners and hosting
- Enables Klikk to position itself competitively in the DACH region
