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Expansion of

Groupon

Rapid-scale recruiting for Europe-wide expansion

challenge

Project example: Setting up HR and recruiting a top sales team (France)

In order to recruit an effective sales team for 10 locations in a short period of time, it is necessary to develop a well-thought-out recruiting strategy and an efficient talent acquisition process.

Procedure

Definition of the HR recruiting strategy with the CEO and immediate pragmatic implementation of the recruiting process:

  • Reorganization of the HR team and establishment of a recruiting team
  • Online research of suitable sources/databases
  • Scanning and evaluating CVs
  • Personal interviews with A-candidates
  • Evaluation, calibration, negotiation of terms
  • If positive: immediate creation of an employment contract, onboarding

results

Sales team expanded from 3 to 40 employees in ten locations within four weeks; operational start of sales staff secured.

During the launch phase of Groupon France, Stefanie Peters was particularly valuable to us because she acts and thinks in an entrepreneurial, pragmatic, analytical, and strategic manner. Above all, she is able to lead and inspire new, young teams and quickly guide them toward their goals."

Marc Samwer

Managing Director/Founder, European Founders Fund