Scaling at
Compleo
OKR framework for scalable growth strategy
Compleo Charging Solutions is a leading provider of smart charging solutions for electric mobility. As a publicly traded scale-up, the company is driving the energy transition forward through technological progress and focused growth.
challenge
With its IPO and rapid growth, Compleo was faced with the task of strategically aligning and effectively managing its organization across all areas. Different priorities within the teams led to uncertainty in implementation. In a highly dynamic, regulated market, the aim was to clearly focus ambitious growth, keep it on track, and at the same time not lose momentum in implementation – for sustainable success and trust among customers and investors alike.
Procedure
Together with enable2grow, an OKR system was introduced that links company and team goals on a three-month cycle. Key measures were:
- Sharpening and focusing the existing growth strategy
- Translating strategic guidelines into concrete, measurable Objectives & Key Results (OKRs)
- Structuring the goals for all newly formed management teams
- Piloting the OKR process in key areas
- Training internal OKR multipliers for sustainable anchoring
results
Compleo's growth strategy was clearly broken down into five strategic target dimensions with measurable key results – transparent and understandable for the entire organization. Several teams worked on strategic priorities in the new three-month cycle, which contributed to over 80% of the company's goals. The result was a uniform management process across all management levels – with greater transparency.
enable2grow helped us at Compleo establish a three-month cycle and make our growth strategy visible to the entire company in the form of measurable goals (OKRs)."
Sebastian Lüttringhaus
VP Digital Sales, Compleo