SHAA based in Milan, Italy, is a mediatech company founded in 2010 focusing on the production of high performance interactive media solutions based on an own interactive technology platform.
SHAA had successfully started its business in Italy. The firm now wanted to evaluate the expension into a much bigger and competitive market for business development purposes.
Carrying out a qualitative market analysis in Germany.
Case study SHAA
How attractive is Germany as a target market for Shaa in terms of competition, market maturity, size, buying structures and operative implementation in order to create sustainable business?
- Identify general interest and potential leads for SHAANS.
- Compile a tailor made product presentation for target clients.
- Performance of interviews with key players to identify openness and hurdles to market entry.
- Deduction of key learnings and recommendations for SHAA.
Market attractiveness demonstrated.
General interest confirmed.
Understanding of relevant ecosystem and specific German preferences achieved.
Recommendations made for next steps to market entry.