Client: SHAA

Our task

Carrying out a qualitative market analysis in Germany.

Process flow


How attractive is Germany as a target market for Shaa in terms of competition, market maturity, size, buying structures and operative implementation in order to create sustainable business?


  1. Identify general interest and potential leads for SHAANS.
  2. Compile a tailor made product presentation for target clients.
  3. Performance of interviews with key players to identify openness and hurdles to market entry.
  4. Deduction of key learnings and recommendations for SHAA.


Market attractiveness demonstrated.

General interest confirmed.

Understanding of relevant ecosystem and specific German preferences achieved.

Recommendations made for next steps to market entry.

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