There are challenges we are aware of and have a solution, there are challenges we are aware of but don’t have a solution yet and there are challenges we are not aware of yet. Most people believe business ismainly a cognitive topic and requires cognitive intelligence. But “all business is people”, built, performed,owned by humans with all their multi-layered personalities, emotions, relationships, values, behaviouralpatterns, etc. Eventually top priority strategies, decisions and activities are effected.