Business plan development for entering new markets
Entering new markets, including new categories/countries, requires an in-depth and thorough business
plan to ensure that you have the right go-to-market strategy for your brand
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Susanne held marketing positions in notable multinational companies, which in- volved international collaboration with diverse countries. Especially her expatriate positions in the USA as well as the UAE, helped her to develop a deep understanding for the multifaceted local market requirements. In her strategic marketing role her focus was to define brand philosophy and brand vision as base for a successful brand expansion into new categories or new countries.