DACH Entry to UAE

Market Potential Analysis for Effective Launch Strategy

The Middle East is becoming an extremely attractive marketplace for western industries. The United Arab Emirates (UAE) in particular has evolved to international standards with a consumer base that is multi- cultural, young and possesses purchase power.

Connect to the expert

For the past 15 years, Susanne has built the Eucerin brand across the MENA re- gion. This involved distributor selection and cooperation, the local team set up, localisation of marketing strategy and campaign, and regional expansion from 6 to 13 markets. She is the market expert for the Middle East.

Susanne Kraus

Senior Enabler & MENA Representative

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