Competitor Analysis for Market Positioning

An in-depth comparison of competitors can help establish market position upfront

Analysis of competitors is a specific type of market research. It helps you to analyze your situation as compared to your closest competitors and determine your chances of success in the market. Competitor analysis is an important part of analysis. The aim is to obtain knowledge about the current competitive situation in order to make forecasts about the market prospects and potential success for one’s own company.

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Carolin is a market research expert and enabler with experience in developing growth strategies for a wide range of clients. With her structured approach to dealing with complexity and her deep understanding of technology trends she quickly gets to the heart of key insights and delivers pragmatic and concrete solutions

Dr. Carolin Matouschek

Enabler & Director of Market Research

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