Chris Badcock

Having started his career in the transformative environment of the visual media industry, being a part of the transition to a purely digital offering, Chris Badcock brings over 2 decades of delivery experience in international, multi-brand, and multi-channel businesses.

He has a rare combination of both the technical and implementation skills needed to deliver complex platforms, and the digital marketing experience required to ensure the protection of existing SEO performance during migration, as well as formulating and realising the strategy needed to grow this key channel. Whilst at lastminute.com, he ran projects to re-platform core sales channels for holidays, hotels, and car rental businesses, and more recently implemented a property listings platform for CBRE, the world’s largest property services company. This latter platform has now been adopted globally and has recently been implemented in the US, Australia, and India in additional to the major EMEA markets including the UK which acquires over 2/3rds of its traffic from SEO.

Whilst at lastminute.com, he ran projects to re-platform core sales channels for holidays, hotels, and car rental businesses, and more recently implemented a property listings platform for CBRE, the world’s largest property services company. This latter platform has now been adopted globally and has recently been implemented in the US, Australia, and India in additional to the major EMEA markets including the UK which acquires over 2/3rds of its traffic from SEO.

Chris studied Business and Information Technology at Kingston University Business School, during which time he also completed an international diplioma in Business Informatics as part of a year-long exchange programme in the Netherlands. A UK national, he has lived and worked for 5 years in Munich, Germany, and has a wealth of experience working in both pan-European and multi-regional contexts (US/EMEA/AsiaPac) with CBRE, Sabre Holdings, and Getty Images, all of which are US led organisations. Sein Wissen und seine Erfahrung im digitalen Marketing machen Chris zum strategischen SEO Experten sowohl für Migrationsprojekte und als auch für digitalen Wachstum.
Clients and references: CBRE Ltd, Lastminute.com/Sabre Holdings, Getty Images