Since 2024, Barbara has been supporting the consulting network enable2grow in developing digital, customer-centric strategies in the B2C sector. Her focus lies on e-commerce strategies, digital marketing, and growth hacking. With a unique combination of consulting experience and hands-on e-commerce expertise, she guides both startups and established companies to growth.
Barbara combines growth hacking and lean startup methods with data-driven analysis to develop tailored strategies for established B2C companies. Her strong communication skills and hands-on mentality ensure effective collaboration with stakeholders, from product managers to CEOs, and the successful execution of complex projects.
Barbara has extensive experience in leadership positions at Amazon, where she achieved double-digit growth in the Books category through a holistic marketing strategy, shop optimization, and the rollout of new marketing platforms. As an independent consultant, she has developed growth strategies for SMEs in the beauty and supplements sectors. Her career began in internal consulting at Hubert Burda Media, where she successfully managed multiple transformation programs.
Scheme of Focus:
- Development and implementation of digital growth strategies
- Digital Transformation
- Growth hacking digital marketing
- Digital product development, customer journey mapping and user experience optimization
- Program project management
