Positioning Development

Defining the unique positioning before entering a new market/region.

When entering a new region or creating a new business category, it is essential to understand your potential contribution in a competitive landscape. Market success is strongly correlated to a perceived image and uniqueness attributed to your offer/brand by the relevant buyer group – in relation to competitors playing in the same area.

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Maike focuses on the development of company and marketing strategies, positionings, and growth strategies often linked to digitization and innovation. She combines over 20 years of experience in companies (P&G, L’Oréal, Mittelstand, Start-ups), analytical thinking and in-depth consumer/target group understanding (customer-centricity) and transfers her knowledge into strong strategic digital and
non-digital growth concepts with recommendations on how best to move to market.

Maike Buhr

Senior Enabler, Human-centered Business Strategies

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