Defining the unique positioning before entering a new market/region.
When entering a new region or creating a new business category, it is essential to understand your potential contribution in a competitive landscape. Market success is strongly correlated to a perceived image and uniqueness attributed to your offer/brand by the relevant buyer group – in relation to competitors playing in the same area.
Connect to the expert
Maike focuses on the development of company and marketing strategies, positionings, and growth strategies often linked to digitization and innovation. She combines over 20 years of experience in companies (P&G, L’Oréal, Mittelstand, Start-ups), analytical thinking and in-depth consumer/target group understanding (customer-centricity) and transfers her knowledge into strong strategic digital and
non-digital growth concepts with recommendations on how best to move to market.