Kalaydo, now part of the Markt Group, is an online advertising portal used by various regional daily newspapers in North Rhine-Westphalia, Rhineland-Palatinate, and Hesse to bundle classified ads from various subject areas and thus take advantage of increased visibility and reach.
challenge
In order to increase innovation potential and efficiency, a project structure is
developed and implemented:
- Creating a basis for the innovation process
- Structure development of the innovation process
- Establishing a sensible project structure and detailed project planning
- Systematically developing project controlling to measure efficiency
Procedure
- Overall innovation process developed, roles in innovation dialogue defined
- Uniform process for generating, recording, and prioritizing ideas established, backed up by criteria for measuring success
- Project structure, priorities, and focus developed; elaboration and implementation of ideas specified
- System for project controlling developed
- Operational support: "Innovation Day" preparation, selective support
results
Efficient process from idea collection to implementation and idea evaluation established and introduced.
With the help of enable2grow, we have now clearly prioritized and evaluated our projects and measurably increased our speed of innovation."
Joachim Vranken
CEO, Kalaydo GmbH & Co.KG