challenge
How attractive are selected countries for one of FinLeap Ventures in terms of size, structure, customer journey, and operational implementation to ensure sustainable growth?
Procedure
Project example: Internationalization of an InsureTech startup
How attractive are selected countries for one of FinLeap Ventures in terms of size, structure, customer journey, and operational implementation to ensure sustainable growth?
- Derivation of enablers and hurdles from the existing business model
- Quantitative and qualitative analysis of the respective markets along the identified enablers and hurdles
- Conducting expert interviews to validate the results
- Analysis of expected customer lifetime value and customer acquisition cost
- Demonstration of market attractiveness
- Classification of markets into two clusters
- Clear prioritization of markets
- Identifying the need for adaptation in the respective markets
- Specific recommendations in the event of market entry
results
- Demonstrating market attractiveness
- Division of markets into two clusters
- Clear prioritization of markets
- Identifying the need for adaptation in the respective markets
- Concrete recommendations in the event of market entry
enable2grow provided us with clarity on market attractiveness based on a thorough strategic analysis and made specific recommendations, which we will now implement."
Dr. Carolin Gabor
Managing Director, FinLeap