challenge
In sales and marketing, C.H. BECK is implementing and planning a large number of projects to further strengthen its medium-term competitiveness. Against the backdrop of finite resources, the goal was to create a strategic framework for action. This framework is intended to facilitate the identification and prioritization of relevant issues and to sharpen understanding of value levers, including their rough quantification.
Procedure
- Workshop series "Best Practice Sales & Marketing Strategy" with management and relevant employees
- Sharpening vision and team values
- Identifying and prioritizing strategic sales goals
- Creation of an individual target value system
- Implementation-oriented prioritization of measures, including roadmap
results
Strategic clarity and new team efficiency through:
- A sharpened shared vision for sales & marketing
- Focus on customer centricity and data-driven work
- A clearly documented strategic framework for action
- Identification and prioritization of key objectives
- A validated, action-oriented roadmap
Working with enable2grow was a 100% positive experience. enable2grow managed our project in a pragmatic way and enriched us with comprehensive methodological, technical, and industry knowledge. We were able to implement the results and thus improve our organization in the long term."
Kilian Steiner
CEO Sales and Marketing RSW