challenge
In order to grow and expand its business, BestSecret.com would like to develop a suitable market entry strategy for the United Kingdom.
Procedure
Project example: International market entry strategy
In order to grow and expand its business, BestSecret.com wants to develop a suitable market entry strategy for the United Kingdom.
BestSecret's market entry strategy: Best practices and hurdles of internationalization with a focus on fashion retail.
- Development of a systematic approach for market entry in the UK
- Identification of the characteristics of the relevant market (target groups, customer expectations, pricing)
Optimization of market entry into the UK:
- In-depth analysis of the brand environment through interviews with fashion experts
- Conducting an online survey (n>100) with relevant target groups
- Necessary adjustments to local market requirements: product portfolio,
- pricing policy, delivery, service
- Targeted communication of the USP
- Identification and compensation of competence gaps
- Defined approach to standardized market entry
- Pricing and conditions adapted to local market
- Necessary improvements identified with regard to offering, presentation, and processes
results
- Standardized market entry procedure defined
- Pricing and terms adapted to local market
- Necessary improvements identified with regard to offering, presentation, and processes
enable2grow helped us find a clear structure and roadmap for our internationalization, while also clarifying important details of our launch in the UK."
Daniel Schustermann
CEO, BestSecret.com