My Mission & Passion
For over 15 years, ain't no mountain high enough. The more creative the height, the better. I love looking up, challenging people and routines athletically, and climbing to unimagined heights together with them. With clever brand concepts, rebranding, stories, and campaigns—backed by sound strategic knowledge, industry experience, and creative adrenaline. Why? Because watching the sun rise together from above is a priceless moment.
When I'm not climbing creative mountains, I'm learning new languages and living on a sailing houseboat in Rotterdam, because this is where life pulsates – digitally and creatively.
Experiences
Focus industries: deep tech, circular economy, pharmaceuticals, intralogistics, leisure; brand & communication for B2B/B2C, brand development, creative conception, CI & brand design, storytelling, content strategy, trend research and market analysis, international brand management
Skills & Tools
Creative strategist with implementation DNA, in-depth understanding of design trends, and entrepreneurial flair for brand character and how to transform it into clear emotional messages. Expert in creative problem solving and authentic brand communication, turning corporate brands into consistent and relevant characters.
Career Pin Points
Owner/Creative Director @Prawns & Pixels (Rotterdam), wordsmith and communications specialist @BFGA advertising agency (Bremen since 2010), Consultant @Trendbüro – Consulting Firm for Social Change GmbH (2006-2008), Actress @Weyher Theater (2008-2011), Studied Industrial Design @Burg Giebichenstein University of Art and Design Halle (2002-2007)
