Jasmine Borhan
The communication strategist
My Mission & Passion
As leaders, we are always the authors of our own stories—in the company, in the community, in our relationships. What leads to success? It is not chance that shapes us or the happiness we feel in the moment. It is our own power to not only understand complex leadership processes, but to shape them with clarity—with a sharp mind and an open heart.
I have been accompanying executives through times of personal change for many years. This is about our consciousness, which opens up new paths for us, about clarity of thought, which gives us orientation. And it is about authentic leadership that convinces through attitude in action.
Executive coaching means creating spaces for my clients to think, where new ideas can emerge. Spaces for reflection, for personal growth, for the courage to truly shape the future. Coaching is therefore a process of conscious personal transformation. An invitation to continuously rethink our leadership role. Because only when we know who we really are and how to tell our story strategically, consistently, and credibly—only then can we create genuine resonance. Then we are not only heard. Then we motivate and inspire loyalty.
In good times. And in crises.
Experiences
My industry focus is on telecommunications, automotive, technology, FMCG, mechanical engineering, logistics, services, retail, tourism, media and communications, finance, culture, research, and education
– from international corporations to family businesses, SMEs, and startups.
Skills & Tools
35 years in business, in international leadership positions, including C-level, familiar with top executive coaching, CEO positioning, team dynamics, mediation in complex situations and with multiple stakeholders, corporate structures, strategic thinking in the ‘big picture’ and context of corporate transformation and organizational development.
Career Pin Points
Worldwide CMO of Philips, Head of Corporate Communications T-Online, Bertelsmann, Jungheinrich, DaimlerChrysler, debis Finanzdienstleistungen, etc.