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Jasmine Borhan

The Communications Strategist

My Mission & Passion

As leaders, we are always the authors of our own stories—within our organizations, in our communities, and in our relationships. What leads to success? It is not chance that shapes us, nor the fleeting happiness we feel in the moment. It is our own ability not only to understand complex leadership processes but also to shape them with clarity—with a sharp mind and an open heart.

For many years, I have been supporting leaders during times of personal change. This is about our awareness, which opens up new paths for us, and clarity of thought, which gives us direction. And it is about authentic leadership that inspires through the integrity of our actions.

Executive coaching means continually creating spaces for my clients to think, where new ideas emerge. Spaces for reflection, for personal growth, for the courage to truly shape the future. Coaching is thus a process of conscious personal transformation. An invitation to continually rethink our leadership role. Because only when we know who we truly are and how to tell our story strategically, consistently, and credibly—only then does genuine resonance emerge. Then we are not merely heard. Then we motivate and inspire followership.

In good times. And in crises.

Experiences

<p">My industry focus includes telecommunications, automotive, technology, FMCG, mechanical engineering, logistics, services, retail, tourism, media and communications, finance, culture, research, and education 

— ranging from international corporations to family-owned businesses, mid-sized companies, and startups.

Skills & Tools

With 35 years of business experience, including international leadership roles at the C-suite level, I am well-versed in executive coaching, CEO positioning, team dynamics, mediation in complex situations involving multiple stakeholders, corporate structures, strategic thinking focused on the “big picture,” and the context of corporate transformation and organizational development.

Career Pin Points

@Global CMO at Philips, @Head of Corporate Communications at T-Online, Bertelsmann, Jungheinrich, DaimlerChrysler, debis Financial Services, etc.