My Mission & Passion
“Discovering, exploring, and tapping into new markets and target audiences: that is my mission—for SMEs, in sales and marketing, both domestically and internationally. As an enabler, I encourage and empower companies to achieve their growth goals—on the sales front, behind the scenes as a sparring partner for CSOs, CMOs, and CEOs, or even in an interim leadership role.”
And the word “explore” contains the word “customer.” Identifying the goals, needs, and challenges of our clients’ existing or potential customers: that is my passion—with empathy, a systematic approach, and sound judgment.
Jointly discovering, exploring, and pursuing new goals and paths has always driven me—whether in my youth with the Boy Scouts, later on the Camino de Santiago, or today in growth projects with companies.
Experiences
Key sectors: Industry (automotive and mobility, mechanical engineering) and wholesale; SMEs in Germany, Austria, and Switzerland; business development and management; sales and marketing; internationalization; startup incubation.
Skills & Tools
Management of medium-sized companies; sales and marketing—both strategic and operational; entering (international) markets, acquiring new customers, and expanding the existing customer base; Creating, building, and managing brands; restructuring, implementing carve-outs and post-merger integration on the sales side, developing customer-centric business models;
Certified in Design Thinking (HPI Potsdam, INSEAD), Market Opportunity Navigator, and Blue Ocean Strategy.
Career Pin Points
Sales and Marketing Enabler @enable2grow (based in Switzerland), Interim CSO at KYBURZ Switzerland AG, Managing Director of Sales & Marketing @ various companies in the independent automotive aftermarket, Brand Manager Germany @MINI, Head of International Sales @BMW M GmbH, Strategic Corporate Planning & Business Development Overseas @BMW AG, Part-time PhD program leading to a Dr. rer. pol. @University of Braunschweig, Master of International Management (MIM) @HEC (Paris) and @ESADE (Barcelona), Business Administration studies @University of Cologne and Regensburg
