Tasly

Kunde: Tasly

Die Tasly Holding Group ist ein chinesisches Gesundheitskonglomerat, welches sich auf die Herstellung von TCM-Produkten (Traditionelle Chinesische Medizin) spezialisiert hat. Deepure ist ein Premium Teeprodukt von Tasly.

Unser Auftrag

Markteintrittsstrategie: Wie man mit high-end-Teekapseln in den deutschen Markt einsteigt

Was unser Kunde sagt

Statement

With the support of enable2grow, we identified relevant market potentials in Germany and were able to position our product strongly.

Dr. Vladas Snieckus

CEO, Tasley Europe Co Ltd.

Prozessablauf

Herausforderung

Key challenge was to quantify market potential for Germany  and to get an in-depth understanding of target groups and their preferences.

Prozess

  1. Planning the German market entry for TASLY with Deepure
  2. Identifying business potentials and core target groups
  3. Generating market segments as well as trend profiles specific for the tea market
  4. Target group research:
    1. QUANTITATIVE ONLINE SURVEY ON CONSUMPTION & MOTIVATION TO PURCHASE
    2. MODERATED FOCUS GROUPS ON QUALITATIVE MOTIVES
    3. BLIND TASTINGS OF ESTABLISHED GERMAN TEA BRAN S AND DEEPURE PRODUCTRAN E
  5. Identifying consumer insights based on preliminary results
  6. Developing an insight-driven brand strategy and positioning

Ergebnis

Differentiated cbusiness potential analysis

Relevant consumer  insight

Focused brand promise

Efficient template for brand creation

Roadmap to launch

Enabler Team

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