Tasly Holding Group is a Chinese Health Conglomerate specialized in manufacturing TCM products (Traditional Chinese Medicine). Deepure is a premium tea product.
Markteintrittsstrategie: Wie man mit high-end-Teekapseln in den deutschen Markt einsteigt
Was unser Kunde sagt
With the support of enable2grow, we identified relevant market potentials in Germany and were able to position our product strongly.
Key challenge was to quantify market potential for Germany and to get an in-depth understanding of target groups and their preferences.
- Planning the German market entry for TASLY with Deepure
- Identifying business potentials and core target groups
- Generating market segments as well as trend profiles specific for the tea market
- Target group research:
- QUANTITATIVE ONLINE SURVEY ON CONSUMPTION & MOTIVATION TO PURCHASE
- MODERATED FOCUS GROUPS ON QUALITATIVE MOTIVES
- BLIND TASTINGS OF ESTABLISHED GERMAN TEA BRAN S AND DEEPURE PRODUCTRAN E
- Identifying consumer insights based on preliminary results
- Developing an insight-driven brand strategy and positioning
Differentiated cbusiness potential analysis
Relevant consumer insight
Focused brand promise
Efficient template for brand creation
Roadmap to launch