Client: FinLeap
FinLeap mit Sitz in Berlin ist ein auf die Finanzdienstleistungsbranche spezialisiertes Unternehmen. Ziel ist es, Start-ups dabei zu unterstützen, nachhaltige, kundenorientierte und technologisch starke Unternehmen zu schaffen.
Our task
Market analysis and entry strategy for five European countries
Process flow
Case study FinLeap
Challenge
How attractive are the markets in target countries for
a FinLeap venture in terms of size, structure,
customer journey and operative implementation to
create sustainable growth?
Process
- Identification of enablers and hurdles within the existing business model
- Qualitative and quantitative analysis of each market along identified enablers and hurdles
- Performance of expert interviews to validate the results
- Analysis of expected customer lifetime values and customer acquisition cost
Result
Market attractiveness demonstrated
Markets divided into two clusters
Markets clearly prioritized
Adjustment requirements shown for each market
Concrete recommendations made for market entry
Enabler Team
Katharina Berning
Die Marktchancen-Frau
Dr. Carolin Matouschek
Die Wissensdirigentin
Dr. Marion Trautbeck-Kim
Die Problemlöserin
Helga Trölenberg
Die Vertriebsspezialistin