PINCAMP

Client: PINCAMP

Our task

Development of a strategy to reposition the market leader ADAC in the camping market

Process flow

Challenge

Development of a strategy to reposition the market leader ADAC in the camping market with a special focus on the digital service offerings and support in the implementation of the strategy.

Development of a market leader strategy in a growing but highly competitive market

Implementing a start-up strategy in a traditionally structured organisation

Process

  1. Analysis of the market and competitive environment
  2. Review of internal and external growth options through M&A incl. due diligence of possible targets
  3. Conception and development of a camping start-up outside the established corporate structure
  4. Migration of the existing organisation (incl. all assets) into the newly founded startup incl. interim management to support implementation

Result

Identification of strategic fields of action

Scenario development camping market DE incl. quantification of possible options

Conception of the new start-up organisation “PinCamp” and support in the implementation of the strategy, incl. recruitment of the C-team

Successful relaunch of the existing camping online platform

Smooth transition from the actual to the target organisation

Enabler Team

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