Client: Best Secret
BestSecret.com ist eine geschlossene Shopping-Community für Designermode. Mitglieder können aus 10.000 Artikeln von 1.000 bekannten Marken wählen.
Our task
International Market Entry Strategy & Implementation Planning Launch UK
Process flow
Case study Best Secret
Challenge
To grow and scale its business, BestSecret needed to develop its international market entry strategy with focus on UK.
Process
- Market entry strategy
- Implementation approach
- Status preparations for UK launch
- Set up standard approach for UK launch
- Identify key market characteristics for the UK
- Analyze in depth offering with fashion experts
- Conduct web surveys with target groups
- Define adaptations to local market. Requirements: Product portfolio, pricing, delivery, service
- Communicate USP
- Identify and fix operational gaps
Result
Standard market entry approach defined
Pricing and terms adjusted to local market
Necessary improvements in offering, presentation and processes identified
Enabler Team
