The Digital Enthusiast

Enabler Profile

~1 min

Melanie Hoffmann – The Digital Enthusiast

Melanie Hoffmann is our "bridge builder" for eCommerce topics, customer centricity and innovation. Empathic, structured and data-driven, she ensures a shared vision and goal-oriented collaboration between business and tech teams, different generations, cultures or mindsets in SMEs and scale-ups that want to positively shape and accelerate their growth or change processes.

Her core expertise is in eCommerce growth, digital product development, content marketing strategy as well as empowerment in change processes. Next to customer centricity, Melanie also likes to focus on implementation orientation in her work.

Melanie looks back on almost 20 years of experience in the digital and media industry. Since 2018, Melanie has been supporting clients for enable2grow as well as her own companies. In the process, she has worked for clients from the health / digital health, household appliances, cosmetics, consumer goods, and media industries, among others.

Scheme of Focus:
Build up digital business, anchoring innovation, rethink your positioning, accompany transformation, customer centricity

Customer Experience: C.H. Beck, BSH Home Connect, Bewango, Aqua Lung, Amazon, Ringier Axel Springer, Gault Millau (CH), Die Zeit, Bertelsmann AG

Vita Melanie Hoffmann

  • since 2018 enable2grow, Senior Enabler
  • since 2019 Memedia, Senior Advisor
  • since 2018 Customer Delight, Founder
  • since 2018 Hey Dear Mind, Founder
  • since 2017 Campus University, Lecturer
  • 2015 – 2017 Amazon Publishing Snr. Marketing Manager / Team Lead
  • 2013 – 2015 Amazon Kindle Content Snr. Marketing Manager / Team Lead
  • 2011 – 2013 Ringier Axel Springer (CH) / Magazines Head of Digital Marketing
  • 2002 – 2007 Studies of Media Economics / Business Administration, TU Ilmenau, Diplom-Kauffrau
  • 2005 – 2005 DIE ZEIT / Holtzbrinck Verlag Direct Marketing (Internship)
  • 2002 Bertelsmann Culture GmbH, China Internal Consulting / Marketing
  • 1999 – 2002 Bertelsmann AG, Apprenticeship Publishing