HR New Media GmbH offered a service at the URL 1000jobboersen.de
for companies across all industries to place job ads targeted at specific audiences
on various job portals. The HR tech
startup has since been acquired by Softgarden.
challenge
To tap into growth potential, it is important to establish a clear brand positioning and develop a detailed strategy:
- Status Quo: Current position? Competitive landscape? Market structure?
- Positioning and product design with regard to our target audience?
- Strategy and implementation plan?
Procedure
- Current state analysis of the company (including ABC analysis) and the market/competitive environment (including a comprehensive quantitative evaluation of growth potential and trend forecasts), SWOT analysis, validation
- Development of concrete strategic options, including positioning and definition of target groups in the market, design of the product portfolio, brand positioning, and proposals for implementing the necessary structures and processes
- Preparation of a detailed implementation plan (investment case)
results
- Clear positioning and strategy
- Expansion into new business areas, including business model design and investment case presentation
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