Sales optimization at
Yatego
Performance analytics for data-driven dealer management
challenge
In order to optimize dealer management, it is necessary to make sales performance transparent so that it can be optimally tracked and increased.
Procedure
Project example: Optimizing dealer management
In order to optimize dealer management, it is necessary to make sales performance transparent so that it can be optimally tracked and increased.
- Definition of key figures and KPIs for dealers
- Collection of data from customer database, documentation of data stock
- Analysis of data, segmentation, ABC analysis, potential
- Development of a control system (dashboards) for internal and external use
- Transparency created for dealers
- Identification of key performance indicators
- Definition of a key performance indicator system for dealers
- Identification of potential for improvement in the database
results
- Transparency created for retailers
- Key performance indicators identified
- Key performance indicator system defined for retailers
- Identification of potential for improvement in the database
With expert support from enable2grow, we have created a solid foundation for greater transparency in dealer management and can now manage and improve sales performance based on key performance indicators."
Stefan Peltzer
CEO, Yatego GmbH